Become the lighthouse.

Helping wellbeing practitioners step fully into their light so the people seeking their support can find them. 

Through marketing strategy, messaging and visibility support, you’ll create a way of marketing that feels natural, sustainable and true to you.

Become the lighthouse.

Helping wellbeing practitioners step fully into their light so the people seeking their support can find them. 

Through marketing strategy, messaging and visibility support, you’ll create a way of marketing that feels natural, sustainable and true to you.

Hello, I'm Lauren

I'm a Marketing Mentor and Strategist for those in the 'helping' professions - the practitioners, therapists, teachers, artists, creators...

I help you become easier to find, trust and book by the people seeking you through real connection, online and offline.

I know you love the work you do and the difference it makes, and you want more people to experience that transformation. But when it comes to marketing, it can feel heavy: resistance to being visible, pressure to perform for algorithms, putting yourself ‘out there’, or following cookie-cutter strategies that just don’t feel like you.

My mission is to help heartpreneurs embrace a new way of doing marketing, one that feels authentic, human, and aligned with your natural way of communicating.

A way that isn’t salesy, pushy, or “icky,” but ethical, compassionate, and effective. One that makes it easier for the people who need your support to find you, resonate with you, and reach out confidently.

If the traditional “hustle” or formulaic marketing strategies haven’t worked for you, it might be time to create your own approach that’s true to you. A personalised, confident way to show up, connect, and attract clients with ease and flow.

Hello, I'm Lauren

I'm a Marketing Mentor and Strategist for those in the 'helping' professions - the practitioners, therapists, teachers, artists, creators...

I help you become easier to find, trust and book by the people seeking you through real connection, online and offline.

I know you love the work you do and the difference it makes, and you want more people to experience that transformation. But when it comes to marketing, it can feel heavy: resistance to being visible, pressure to perform for algorithms, putting yourself ‘out there’, or following cookie-cutter strategies that just don’t feel like you.

My mission is to help heartpreneurs embrace a new way of doing marketing, one that feels authentic, human, and aligned with your natural way of communicating.

A way that isn’t salesy, pushy, or “icky,” but ethical, compassionate, and effective. One that makes it easier for the people who need your support to find you, resonate with you, and reach out confidently.

If the traditional “hustle” or formulaic marketing strategies haven’t worked for you, it might be time to create your own approach that’s true to you. A personalised, confident way to show up, connect, and attract clients with ease and flow.

Hello, I'm Lauren

I'm a Marketing Mentor and Strategist for those in the 'helping' professions - the practitioners, therapists, teachers, artists, creators...

I help you become easier to find, trust and book by the people seeking you through real connection, online and offline.

I know you love the work you do and the difference it makes, and you want more people to experience that transformation. But when it comes to marketing, it can feel heavy: resistance to being visible, pressure to perform for algorithms, putting yourself ‘out there’, or following cookie-cutter strategies that just don’t feel like you.

My mission is to help heartpreneurs embrace a new way of doing marketing, one that feels authentic, human, and aligned with your natural way of communicating.

A way that isn’t salesy, pushy, or “icky,” but ethical, compassionate, and meaningful. One that makes it easier for the people who need your support to find you, resonate with you, and reach out confidently.

If the traditional “hustle” or formulaic marketing strategies haven’t worked for you, it might be time to create your own approach that’s true to you. A personalised way to show up, connect, and attract clients with ease.

There’s a version of you that lights up when you talk about your work.

In conversation, you talk about the people you help, the difference it makes to them and their lives, why it matters and you spark a connection.

People feel that.

But when it comes to marketing, it can start to feel heavier than it should.

You second-guess what to say.

You try to get it “right” and follow the shoulds of business coaches telling you to follow a strategy, use hooks, or create a funnel…

You wonder where to focus your energy.

And somewhere along the way, that natural way you connect… gets filtered.

I’m here to help you find a way to do marketing that feels like you, rather than a performance, so you can create connection with your next clients with ease.

Where we begin

My role is to guide you back to your own way of connecting so you know where to focus your energy, how to express your work clearly, and how to connect with clients in a way that feels natural, sustainable, and true to you.

Marketing Clarity Session

A focused 90-minute session to bring clarity to your marketing and where your energy is best placed so you can move forward with confidence.

This is for you if you’re feeling a bit stuck, overwhelmed or unsure of where to focus.

Together, we’ll look at your current marketing, what’s working, and where things may be feeling stuck and uncover practical shifts that help you move forward with more ease.

You’ll leave with:

  • Clear direction on where to focus your time and energy
  • New inspiration to help make it easier for your clients to find you
  • Practical marketing steps you can action straight away

The Lighthouse Marketing Map

A deep exploration of your business, your voice and your visibility.

This half-day 1:1 session is where we visually map a pathway for how your next clients find and connect with you.

Together, we explore how you naturally communicate and connect with others – your path of least resistance and shape that into a way of marketing that feels natural, and sustainable.

We create your unique marketing map to become discoverable across both online and offline spaces, so marketing becomes easier to do and you become easier to find. You’ll walk away with personalised marketing plan and practical next steps.

Become the Lighthouse

A personalised 3-month 1:1 mentorship for wellbeing founders who are ready to stop second-guessing their marketing and step more fully into their voice, visibility and impact.

Together, we’ll explore the different areas of your marketing and create a way of sharing your work that feels natural, sustainable and true to you.

Each mentoring journey is tailored to your needs and can include messaging, storytelling, content creation, email marketing, online and offline visibility, offers and attracting clients.

As we work together, you’ll gain greater clarity around your message, more confidence in your voice, and practical ways to help people discover and connect with your work.

Included:

  • 6 x 2-hour 1:1 mentoring sessions (every two weeks)
  • Ongoing voice note support between sessions to keep your creativity flowing and provide guidance when you need it
  • Feedback on your messaging, content and marketing materials
  • Content ideas, prompts and templates to support you
Over time, you become the Lighthouse: clear in your message, grounded in your purpose, and visible in a way that lights you up, so the people you’re here to help can find you and connect with your work.
If you’re interested in this support, please book in a call with me to discuss how I may help.

Where we begin

My role is to guide you back to your own way of connecting. So you know where to focus your energy, how to express your work clearly, and how to connect with clients in a way that feels natural, sustainable, and true to you.

Marketing Clarity Session

A focused 90-minute session to bring clarity to your marketing and where your energy is best placed so you can move forward with confidence.

This is for you if you’re feeling a bit stuck, overwhelmed or unsure of where to focus.

Together, we’ll look at what your current marketing, what’s working, and where things may be feeling stuck and uncover practical shifts that help you move forward with more ease.

You’ll leave with:

  • Clear direction on where to focus your time and energy
  • New inspiration to help make it easier for your clients to find you
  • Practical marketing steps you can action straight away

The Lighthouse Marketing Map

A deep exploration of your business, your voice and your visibility.

This half-day 1:1 session is where we visually map a pathway for how your next clients find and connect with you and create your personalised marketing plan.

Together, we explore how you naturally communicate and connect with others – your path of least resistance and shape that into a way of marketing that feels natural, and sustainable.

We create your unique marketing map to become discoverable across both online and offline spaces, so marketing becomes easier to do and you become easier to find.

Become the Lighthouse

A personalised 3-month 1:1 mentorship for wellbeing founders who are ready to stop second-guessing their marketing and step more fully into their voice, visibility and impact.

Together, we’ll explore the different areas of delivering your marketing and create a way of sharing your work that feels natural, sustainable and true to you.

Each mentoring journey is tailored to your needs and can include messaging, storytelling, content creation, email marketing, online and offline visibility, offers and attracting clients.

As we work together, you’ll gain greater clarity around your message, more confidence in your voice, and practical ways to help people discover and connect with your work.

Included:

  • 6 x 2-hour 1:1 mentoring sessions (every two weeks)
  • Ongoing voice note support between sessions to keep your creativity flowing and provide guidance when you need it
  • Feedback on your messaging, content and marketing materials
  • Content ideas, prompts and templates to support you

Over time, you become the Lighthouse: clear in your message, grounded in your purpose, and visible in a way that lights you up, so the people you’re here to help can find you and connect with your work.

If you’re interested in this support, please book in a call with me to discuss how I may help.

Kind words

“Lauren's marketing knowledge and advice helped me take a business idea from an idea to an actual business. I highly value Lauren's ability to tailor advice based on my specific needs and explain things in a practical way. I can't thank her enough!"
Dan
"Lauren has helped me to develop my marketing strategy and find my voice. Helping me to think through how to bring my business goals and values to life to attract my tribe. I have always felt like marketing is my weakest area, but now I feel inspired and empowered to go for it - I highly recommend this programme."
Emma

My background

I have over 8 years’ experience in PR and marketing, working in global PR and marketing agencies, supporting start-ups to grow and increase their visibility.

Now I help those in the helping professions to cultivate real human connection in their marketing. I take the time to understand why you do what you do, the difference your work makes, and what naturally lights you up, then translate that into creative marketing plans that feels more expressive, natural and aligned with who you are.

Alongside my client work, I’ve built a community of over 350 wellbeing businesses across Yorkshire through the Yorkshire Wellbeing Collective, bringing people together through in-person and online events that support both personal and professional growth.

I also founded Feel Good Yorkshire, a wellbeing directory created to make it easier for people to discover and connect with the support they’re looking for.

I hold a degree in Public Relations and a CIPR Diploma in Digital Communications.

There's a shift in the heartpreneurs I work with, and it changes how they grow their impact

They stop believing they need to perform in their marketing, chase attention of views and metrics.

Instead, they focus on connection. Less marketing output. More presence and converstion about what matters to their clients.

Less digital tumbleweed.

More engagement.

They start to notice the ways they naturally enjoy connection and conversation. Marketing feels less forced and they find more ease.

They become visible more consistently, at a sustainable pace for them, making them more effective at building connection and trust which attracts clients. They gain momentum.

They shift from simply trying to be visible, to becoming discoverable so the right people can find them – without feeling like they have to stay on a constant content hamster wheel.

Marketing starts to feel lighter. The resistance softens and the ‘icky’ feelings fall away.

They connect with their purpose to be found and help others. They share their truth and impact with conviction and devotion to serving.

They become expressive, expansive and more themselves.

People say they look ‘lit up’ when they talk about their work. And that’s what people feel and connect with.

They become the Lighthouse for others searching for the transformation they offer.

Let's Connect

Let’s have a chat to discuss what you’d like support with, and how I may be able to help or point you in the right direction.